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variety pack of cereals

Build your Own Variety Pack

Mix and match your favorites with not limits.

Make your own

vegan, gluten free & offensively delicious

Shop Cereal

 Glitterize your life  cereal glow up recommended  glitter is good for everything 

In a world full of rules, we do what's OffLimits. Our offensively delicious flavors and band of mascots are here to help you play with your food. Meet: Dash, Zombie, Flex & Spark.

Highlight: Press

“The one new brand that is here to instigate change from its founding.”

"Now, Emily Elyse Miller, who literally wrote the book on Breakfast, is changing representation in cereal."

"A clever gamification that harkens back to the old days of collecting box tops and sending them in for prizes."

Set out to launch a new kind of brand centering around important topics like humanity, inclusivity and mental health.

Play: Day in the Life

Hayyyyyyyyyyyyyy. I’m Spark, your new bff. I’m always living my best life so I need a healthy cereal that helps me recover from all the FUN. I told them to make mine Strawberry, a flavor as sweet and flirty as me. Dare you to fall in love xoxo

Cereal Glitter

We imported this rare, edible glitter from the cartoon dimension. It contains only the purest form of natural ingredients and is prized for its iridescent, mystical properties.

Sprinkle this glitter over a bowl of cereal while making a wish. If the milk turns blue, your wish *might* come true.

Key "Features"


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 *Bringing back cereal toys*   *Bringing back cereal toys*  

Our customers send us the weirdest things and we love it.

Play: Real Reviews

We also beat Sugar Pon in 2020's Hottest Cereal Mascot and people were kinda pissed.

Show: Offlimits A/W 2021
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